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Technical documentation: reduce costs, improve customer satisfaction

Concept

Reduce documentation costs, accelerate time to market, and improve quality through industrial technical writing practices, modular content, and structured authoring.

1 min read

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Technical communicationThe broader discipline that spans the entire product life cycle and reaches general audiences, prospects, and journalists — as distinct from technical writing, which produces user-facing product documentation after a sale.View in glossary → is like a light bulb. An energy-efficient bulb costs more up front, then quickly becomes cheaper to run - and an industrial documentation process behaves the same way. For a comparable, or only slightly higher, initial investment, it lowers costs, shortens time to market, and improves quality.

Lower cost

  • less volume to create
  • elimination of repetitive updates
  • less volume to translate

Reduced time to market

  • maximum reuse of content
  • zero risk of data loss

Improved quality

  • easily optimizable information blocks
  • perfect consistency of corporate content

Industrial documentation rests on three foundations:

When that chain is built on open-source software, the cost of setting it up and training the team can even be offset by the savings on software licenses. Yet too many high-tech companies have industrialized every business process except one, leaving the creation, management, and publication of their own content to go fallow. The hidden costs add up - documentation written by engineers instead of specialists, intangible assets left underused, lower customer satisfaction, higher support costs. None of it is inevitable: the solutions and the skills already exist.